Perspicillum series with Lightning + Kinglyface

Perfume Architecture series with Andrew Stellitano

Last summer I had the great honour of shooting the new Lurpak print campaign for Wieden + Kennedy. With a tagline to inspire culinary adventures I set out with long term collaborators Lightning & Kinglyface to challenge the nature of how food is typically portrayed. Utilising carefully crafted in-camera techniques and live action methods we focused on retaining the delicious nature of the food by using all real ingredients. Each image is a representation of a special recipe created by culinary master Katie Giovanni, helping re-enforce the backbone of the campaign.

Working with new collection pieces from Gucci, Smythson, LV and Kenzo we reflected key details into specially cut mirrors wrapped around 3D shapes or placed within environments. Focusing on more of a conceptual look of how luxury items are usually presented and removing as much of that as possible in how they’re typically shot, at the same time retaining a look of beauty and texture

I was approached by Sony to create a concept that challenged and pushed the technology and understanding of its latest smartphone, the Sony Xperia Z. A collaborative effort with the incredibly talented Hirsch & Mann and featuring Christopher Raeburns SS14 collection, we created a film that crosses the boundaries of art, fashion and technology exploring the process of photography and film creation utilising custom software, bespoke apps and a wireless control system around a sculptural spiral catwalk made from over 100 Xperia Z smartphones. – a hybrid blend of analogue, digital and in-camera techniques to create the World’s first spiralled bullet time sculpture entirely from smart phones.